The social infrastructure for your CRM and AI agents

Retrieve, action, and track LinkedIn safely. Fully logged and attributed back to your CRM.

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100+ revenue teams ★★★★★ on HubSpot Marketplace SOC 2 Type II
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Integrated apps Install app
FirstTouchFirstTouch
Send message
View profile
Check connection status
Send connection request
Enroll Contact into FirstTouch flow
Trigger enrollment for contacts
Only enroll contacts that meet these conditions
Group 1
Demo Request Form Submission
↻ Re-enroll offDetails
+
FirstTouch1. Check connection status
Check if Contact owner is connected on social.
🗑
= Connection accepted
+
FirstTouch2. Send message
Send a message from Contact owner.
🗑
None met
+
Drag an action here
Send connection request
FirstTouch3. Send connection request
Add a connection request from Contact owner to your outreach queue.
🗑
Runs in HubSpot Claude ChatGPT Cursor

The top social-led revenue teams run on FirstTouch

"FirstTouch is one of the most important tools in our stack. It allows us to run our GTM strategy (Surroundbound) exactly the way we want. Triggered from HubSpot workflows and fully tracked and attributed in our CRM so we can measure the exact impact."

Matt Bolian
Matt BolianCEO, Supered

"FirstTouch is the highest ROI platform in our GTM stack. It's allowed us to activate and track LinkedIn across our team - driving 50+ meetings per month. If your market lives on LinkedIn, it's a no brainer."

Adia Toll
Adia TollHead of Sales Development, AskElephant

"We finally have one system of record for outbound. Every touch, every reply, every booked meeting - attributable inside HubSpot."

Cyrus
CyrusCEO, Haven

"FirstTouch has become a GTM stack essential for RB2B and Retention. I've bootstrapped to a combined $30M+ ARR running a social first GTM strategy on LinkedIn and FirstTouch allows us to trigger, track, and attribute on it just like we do with email."

Adam Robinson
Adam RobinsonCEO, RB2B

"FirstTouch allows us to operationalize social selling across our team and has helped us turn LinkedIn into a primary GTM channel."

Roberto Salinas
Roberto SalinasHead of Biz Dev, Gail

"Game-changer for social selling that solved our cold email struggles with authentic LinkedIn outreach and seamless HubSpot integration."

Brian Singer
Brian SingerCo-Founder, Nobl9

"FirstTouch allows our sales team to operate with 10x capacity, maximizing time on high-touch tasks while automating everything else in a hyper-personalized way that still feels human."

Alden Do Rosario
Alden Do RosarioFounder & CEO, CustomGPT.ai
Use cases

Plays for every team

Inbound Speed-to-Lead

Form submit? Don't just email. Queue up a connection request to go out from the rep.

Sequences

Add social actions to existing HubSpot sequences.

The "Wake Up" Play

Lead goes dark? Trigger social actions to be approved by the rep working the deal.

Event Activation

Registered or attended? Route warm engagers to the right owner for a social touch.

Cross-Channel Nurture

Mix LinkedIn touches into email nurture streams.

Engagement Capture

Someone likes or comments on your post? Capture them and route to outreach.

Renewal Radar

Renewal approaching? Prompt CSMs to reconnect before the QBR, not after.

Warm Handoff

AE to CSM handoffs that feel personal, not procedural.

Onboarding Welcome

New customer? A welcome touch from the whole account team.

Identity Resolution

Match LinkedIn profiles to CRM records automatically.

Activity Tracking

Every social touch logged to the contact record. Nothing invisible.

CRM Enrichment

Fill missing contact and company fields from social data.

Email and phone have systems.
Social never got one.

Without a system
  • Fully manual, one tab at a time
  • Ungoverned actions, human or agent
  • Invisible activity
  • Impossible attribution
  • Unmanaged. High risk. Unforecastable.
With FirstTouch
  • Automation with human approvals
  • CRM-native control
  • 100% data capture
  • Pipeline visibility
  • Governed. Trackable. A revenue channel.
How it works

One layer between your tools and social

Your platforms
Action → ← Track
FirstTouch
FirstTouch Social Layer
Retrieve Action Track
Governed: approvals, territories, rate safety
Action → ← Retrieve
Social
For AI agents

Let your agents operate LinkedIn

The FirstTouch MCP lets any agent take real social actions, with your approvals, territories, and tracking built in.

  • Prospect discovery and enrichment
  • Social signal monitoring
  • Outreach queueing with approvals
  • Full CRM writeback
Go through my first degree connections and find anyone that has a leadership role. Invite them to try our new product out for free
  • Loading FirstTouch tools
  • Checking your connections
  • Qualifying
  • Routing for human approval
  • HubSpotUpdating activity in HubSpot
Your outreach is ready for approval. You can view it in FirstTouch. View in FirstTouch →

Every action follows your rules

Human or agent, nothing sends without passing your approvals, territories, and rate limits.

Ownership & territory routing

The right rep's account messages the right prospect, automatically.

Human-in-the-loop

High-value accounts require rep approval. Agents propose, people approve.

Rate safety

Actions pace like a human, protecting your team's accounts.

100% capture

Every action, human or agent, lands on the contact record.

Enterprise-grade security

SOC 2 Type II infrastructure that scales to large teams.

Full audit trail

Who did what, when, and on whose behalf.

AICPA SOC 2 Type II SOC 2 Type II. Deploy with confidence.
Attribution

Report on social like you report on email

$1.05M
Pipeline generated
$380k
Closed won revenue
24
Meetings booked
35%
Connection accept rate
Revenue by source
Cold Call
$520k
Social
$380k
Email
$150k

Live in minutes, not days.

For teams

1

One-click install from the HubSpot Marketplace

2

Reps connect their social profilesTakes about 2 minutes each

3

Launch your first play

For builders

1

Create your free account

2

Connect the FirstTouch MCPClaude, ChatGPT, Cursor, or any MCP client

3

Your agent has governed social actions

Make social a system

Governed actions. Full attribution. Every surface.

or connect the MCP →