Operationalizing Social Selling inside HubSpot
Marketing has shifted. The channel has changed.
For modern SaaS companies, LinkedIn is no longer just a social network, it is the core marketing channel. It is where you build an audience you own, engage directly with your market, and turn interest into conversations. The future is relational.
But for too long, this critical channel has been a black box.
The Problem: The "Black Box" of Outreach
While founders and executives obsess over LinkedIn’s potential, the execution remains broken.
It is siloed. Activity lives in a browser tab, disconnected from your CRM.
It is unmanaged. There is no oversight on activity, brand, messaging, or accountability.
It is unmeasurable. You cannot forecast what you cannot track.
Most companies are trying to run a modern revenue engine with duct tape, relying on manual tasks, disjointed tools, and "spray and pray" tactics that diminish the human element.
We built First Touch to destroy the black box. We are the first native platform to bring LinkedIn actions directly inside HubSpot, unlocking the ability to orchestrate network growth, engagement, and outreach across your entire GTM team.
We champion a relational, human-first approach. Unlike the high-volume nature of email, LinkedIn touchpoints are inherently more valuable because the channel imposes strict limits on direct messaging. This low-volume environment demands that context, research, and relevance matter significantly more than any "spray and pray" tactic.
LinkedIn is a dynamic, relational channel; the ability to view profiles, engage with content, and send connections allows your team to make meaningful 'deposits' that warm up the market. Once connected, your prospects can become aware of your company through the content you post, turning passive interest into an active, process-driven way to start conversations.
Data should never leave your CRM. We don't ask you to learn a new tool; we empower the one you already use. By building directly into HubSpot workflows, segments, and sequences, we execute actions where your data lives.
Connection acceptance rates are vanity. Revenue is reality. We capture 100% of activity back to the contact record, allowing you to track everything: connection requests, connections accepted, messages sent, messages replied to, meetings booked, pipeline generated, and closed-won revenue.
Teams engaging with posts and sending connections / messages is a good start, but a team executing a strategy turns ‘good’ into a revenue and awareness engine. Whether it’s an "Inbound Speed-to-Lead" play, a "Wake Up" nurture for dark leads, or a "Warm Handoff" from Sales to CS, we allow you to orchestrate complex plays, across your entire team, and across the entire customer lifecycle.
Automation should scale your reach, not replace high value activities. We amplify the human element, not diminish it.
We champion the "Human in the Loop" for high-value interactions, as the channel demands a relationship building approach.
The core of a successful LinkedIn strategy is making non-sales-related "deposits" before attempting to reach out. These deposits involve:
Viewing profiles and sending connection requests.
Engaging with comments and likes on a prospect’s posts.
Creating posts that are valuable to your market.
This relational approach has been proven to yield connection request acceptance rates close to 80% and reply rates over 20%, far exceeding the industry average of 5-10% from "spray and pray" tactics. Our platform operationalizes the manual process of viewing profiles and sending connections, generating the drafts and orchestrating the plays, but your team retains the flexibility to add the human element and edit / approve the personalized messages to mimic the right tone for each unique prospect.
The era of invisible Linkedin activity is over. The "First Touch Way" is governed, trackable, and scalable, built on the foundation of relational selling.
We are here to help businesses start running LinkedIn as a primary, process-driven revenue channel.
