First Touch vs. Valley: Why HubSpot Teams Prefer Native Integration

For marketing and sales teams managing multiple HubSpot clients, tool sprawl is a major headache. Every new standalone platform means another login to manage, another data silo to bridge, and another fragmented report to explain to the team.

While tools like Valley offer interesting AI features for LinkedIn automation, they fundamentally operate outside the client's source of truth: HubSpot. For teams focused on efficiency and demonstrable ROI, this disconnection is a dealbreaker.

Here is why HubSpot users are preferring the native integration of First Touch over standalone tools like Valley.

The "Inside HubSpot" Factor The most critical difference is simply where the work happens. Valley requires you to log into a separate platform to build lists and manage campaigns.

First Touch lives where your client's data lives. It allows account managers to execute LinkedIn strategies directly within the client’s existing HubSpot portal. There are no new tabs to open and no data syncing issues to troubleshoot.

Triggering from Live Segments Valley, like most external tools, usually relies on importing static lists.

First Touch utilizes live HubSpot Segments. You can build complex logic once in HubSpot. For example, you can create a segment for "Industry is Tech" AND "Opened last 3 emails" and use that dynamic segment to feed the LinkedIn outreach. As prospects enter or leave that segment in real-time, the outreach adjusts automatically.

Sequences vs. Standalone Campaigns Valley runs its own isolated campaigns. First Touch allows LinkedIn steps to be woven into broader HubSpot Sequences.

Teams know that omnichannel works best. With First Touch, you can build a unified sequence that includes an email on day 1, a phone call task on day 3, and a LinkedIn connect request on day 5. All of this is managed and reported on in one place.

For modern sales teams, centralization is not just a convenience. It is a competitive advantage.