Everyone Is Wrong at the Start: Why Early GTM Is a Game of Disqualification, with Janet Gehrmann @ Scoop Analytics

In this episode, Janet Gehrmann, co-founder of Scoop Analytics and former VP at JPMorgan, joins Michael to unpack what really goes into building an early-stage go-to-market engine.

From cold-calling with a biochem degree to leading zero-to-one product launches at Chase, Janet shares the unglamorous realities of early-stage selling, the brutal honesty needed to disqualify fast, and how to tell when your prospect’s feedback is actually just a polite “no.”

We also cover:

• Why great feedback means nothing if they won’t use the product
• The hardest part of co-founder matching
• When to ignore feature requests (and when to act fast)
• What sales reps can learn from founders about time prioritization

If you’re building in a crowded space or trying to find real product-market fit, this episode is for you.

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