
May 14, 2025
From Zero to $1B: The Chili Piper Playbook for Product, Culture, and Pipeline, with Alina Vandenberghe, Co-Founder & Co-CEO @ Chili Piper
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The biggest reason your ads aren’t working? You don’t actually know your customer.
In this episode, Michael sits down with Colby Flood, founder of Brighter Click, to break down what most SaaS companies get wrong about paid acquisition, UGC strategy, and content creation in 2025.
Colby shares exactly how his agency helps SaaS brands go from chaotic top-of-funnel efforts to clear, data-backed creative strategy. From messaging and influencer fit to channel expansion and Reddit as a dark horse platform, this episode is packed with practical advice that cuts through the noise.
You’ll learn:
Whether you’re spending $2K or $200K a month on ads, this conversation will help you make every dollar count.
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