Everyone’s Wrong About Pipeline: The Unfiltered GTM Playbook with Adam Robinson, CEO @ Retention.com & RB2B

Adam Robinson has built not one, but two SaaS companies to $25M+ ARR, all without raising a single dollar of funding. In this episode, he sits down with Michael to share the hard-earned lessons from building Retention.com and RB2B, and why the future of GTM isn’t about adding more signals, it’s about actioning them.

They get into:

- Why most AISDRs are failing to generate real pipeline

- The real reason reps ignore signal data

- What makes AI useful (and what doesn’t)

- Why churn is a product problem, not a marketing one

- And how it can still feel like you’re losing even at $25M ARR

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This is a must-listen for anyone building a modern go-to-market engine, struggling with signal overload, or trying to scale without sacrificing focus.

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