The Scrappy GTM Playbook Behind Sendspark’s Rise, with Bethany Stachenfeld, Co-Founder & CEO @ Sendspark

Bethany Stachenfeld, Co-Founder and CEO of Sendspark, joins me to share the real story behind building a startup in a market dominated by giants like Loom and Vidyard.

We dive into how Sendspark found early product-market fit, why founder relationships are the real foundation of any company, and how Bethany used user feedback to carve out a 10x differentiated niche.

She also shares lessons on:

• Dogfooding your product to build early momentum
• Why most early-stage startups move too fast toward enterprise
• How to think about competition without letting it distract you
• Why relevance, not personalization, is the future of sales engagement
• Building a brand with social content (instead of big splashy launches)

If you’re building right now, this conversation is packed with tactical ideas you can use today.

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